“The only reason to give a speech is to change the world”, John F. Kennedy.

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Ik lees nog amper boeken over presentatie-technieken. Voldoende gelezen en samengevat in deze tien presentatietips.

Maar het nieuwe boek van Nancy Duarte “Resonate” kon ik om twee redenen niet laten liggen.

Het brengt deze managementboeken écht op een nieuw niveau en het is écht een multi-touch iBook.

De samenvatting lees je hieronder :

MEET THE HERO

Identify their likeable nature.

MEET THE MENTOR

Define what you give them.

CREATE COMMON GROUND

Identify how to connect with them.

DEFINE THE BIG IDEA

Increase the awareness of the problem. Shom them the issue to be resolved.

PLAN THE JOURNEY

Make the transformation of the new way of believing and behaving clear.

ACKNOWLEDGE RISK

Empathize with their sacrifice and risk.

ADDRESS RESISTANCE

Embed every way they might push back.

IDENTIFY REWARD

Make sure the reward is worth the sacrifice they’ll make.

BRAINSTORM CONTRAST

Brainstorm gap between what is and what could be.

FILTER DOWN

Filter down the best ideas that support your big idea.

CLUSTER

Cluster ideas by topic.

CREATE MESSAGE

Turn topics into charged messages in the form of a sentence

ARRANGE MESSAGES

Place messages in an order that creates the most impact.

ADD SUPPORTING POINTS

Each message needs supporting evidence in the form of slides.

STRENGTHEN THE TURNING PINTS.

Get your acts together ! Ensure you have a clear beginning, middle, and end with strong turning points.

VERIFY CONTRAST

Validate the presentation form, emotional contrast and delivery contrast.

VISUALIZE MESSAGE

Once the message and the structure are final, turn the words into pictures.